THE CHANGING JOB OF COMMUNITY TELEVISION SPORTING ACTIVITIES BROADCASTING

The Changing Job of Community Television Sporting activities Broadcasting

The Changing Job of Community Television Sporting activities Broadcasting

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If you can find been a person immutable rule through American television heritage, it's been neighborhood information. Nearly from The instant the station to start with signed on air, they began carrying neighborhood information where sports activities generally performed a major role. A lack of reliable programming resources in these early many years led a lot of stations to show to sporting activities to fill their broadcasting schedules. New York's WNBT television signed on to broadcast in July 1941, and its very first broadcast was knowledgeable baseball game ("NBC Background", 2003). When building community newscasts to accommodate their viewers, these stations typically integrated sports activities and climate. One example is, in 1961 WKMG begun its to start with complete-time news department in Orlando. Newscasts consist of Frank Vaught's sports activities reviews ("The background of," 2003).

Sports activities have held a dominant place in neighborhood news broadcasting for a number of a long time, but latest market developments have known as into query this place. Segmented audiences, altering demographics, and declining news profitability have compelled the station to reexamine its area sporting activities section. “Sports activities is probably the previous areas of TV where people today do matters how they constantly have,” states television executive Elliott Wiser. “(Now) a different technique is needed” (Deggans, 2000).

Problem for Community Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Shifting channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Trouble for Regional TV Athletics

None of this is Excellent news for the community television sporting activities sector, which can be significantly beneath scrutiny from station execs. Despite its classic presence in local newscasts, athletics have long been regarded a "tuning" factor. In line with a study through the Radio and tv News Directors Basis, only 31% of viewers said they have been 'pretty intrigued' in athletics and 32% were 'considerably fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity from the temperature. "Sports activities are really polarizing." reported television news specialist Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Experiments have shown that Girls are considerably less considering athletics than Adult males (Gantz and Wenner, 1991; Perse, 1992), and many stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In line with station information director Jim Church, "Telling a Tale when not a soul is listening is not a great use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. Dependant upon the working day with the 7 days (weekends have additional sporting activities time), sporting activities segments have customarily received between three and 5 minutes of area information protection. Given that range is right down to a couple of minute. In 2002, Pittsburgh's KDKA Lower time for sports activities by just three along with a half minutes for 3 several hours of reports. Other folks while in the market have applied new methods, like sports tales that concentration far more on folks than scores or cater to some wider information audience. "What we're trying to do now could be handle sports activities as information," claims KDKA news director Al Blinke. “We wish to do something further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Improvements in neighborhood sports can be a reflection of the huge upheaval happening all over broadcast news. If the athletics sector is no longer Safe and sound, what about other information factors? CBS Team News Vp Joel Cheatwood (Trigoboff, 2002) stated, “[All this] forces us to reexamine the [news] design.”

On a far more fast level, alterations in the community sports sector specifically impact Countless aspiring sportscasters. Stations which are cutting down 스포츠중계 their commitment to sports activities are lowering their sporting activities workforce ranges, which impacts The task current market. An additional news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to at least one full-time, a single answerable for the news three days weekly, and it absolutely was a fight to stay there.”

Equally critical, variations in the way in which sports activities are offered are forcing athletics broadcasters to master new techniques. Not can sportscasters give attention to scoring. They have got to help make the presentation more engaging for regular followers. This can be also critical for journalism universities across the nation, which really need to doc what stations want during the sporting activities sector and update their training curricula.

Will these modifications operate or persist? Athletics journalist Chuck Finder (2002) commented about the adjust in KDKA, “Permit’s reserve ultimate judgment right up until September, if the Steelers, higher education, and highschool football seasons commence in earnest. Then the station will likely be . There is certainly an error in clock management.”

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